Though social media’s main purpose was to interact socially online, but it also has become a business platform where you can reach a wide range of people and improve your business in a very short term.
Social media has changed the business practice forever, made the potential reach to the maximum level than ever, irrespective of the category of business & service ,now almost every business has their own social media accounts where they are actively participating for the betterment of the business.
How does social media help businesses?
Here are 6 simple ideas how social platforms has changed the way we do business
#1 Awareness of your Product
Before social Media, to launch a product & get this kind of huge reach & traffic it took months of effort & co-ordination & a good fortune, even then the results couldn’t be guaranteed, but now all you need to do is convey users what you have in the most simple & fastest way either from an office or from anywhere , you just need internet, a little creativity & a smart device to get such attention you need.
Facebook has a monthly 1.8 billion active users & similarly other social media like google + and twitter has a huge number of active users too.
#2 Sales
Researches show that social media marketing has high potential to reach high conversions as you can target specific interests & age group & locations too , ads with interesting offers are better seen in social media , which are helpful both to user & firm.
Sales from social media have increased a lot recently, since users stay active more in social media, eventually they tend to see many products & buy some of them.
#3 Branding
Branding & trust can be built easily using social media as a medium, we can share our best customers reviews & promote our services a & ratings & rankings and by sharing how customers received our assistance during an issue would help customers trust us more .
Branding acquired from social media is of no less value than branding acquired through commercial ads, in social media we can have brand ambassadors share their views about the service & also we can utilise the help of other social media accounts & in return we can help them when required as it helps both of their businesses.
#4 Customers interaction
social media changed how customers interacting to the firm, through social media we can share their thoughts & interact with them, by simple means we can assure them we are caring for them & in various occasions we can offer customer service through social media too.
Instead of dialing and waiting in phone & then describing the problems, customers are simply using social media as a service platform & by guiding them throughout the problem reaches various users, which builds loyal customers & trust in the firm.
#5 Customers Insight
Earlier gaining customers insight was a hard job, but now in social media, customers are freely expressing their opinions & by posting polls in any dilemma, we can choose customers insights as a decision.
We can gain valuable insight from customers through social media, we can ask feedback and simply read the opinions, which will also helps in gaining customers insight & popularity of our firm will also increase with such high user interaction.
#6 Marketing
With the rise of Social media, a new field of marketing came into existence, Social media marketing, a field of marketing targeting only social media users, It has numerous advantages, Social Media marketing results can be monitored unlike the old fashioned marketing & it’s easy to implement & highly cost effective.
We can target our customers according to their interests, age, location, depending on our product, results can be monitored and depending upon the results we can modify our strategies & concept of marketing. In social media marketing we have more options about marketing strategy than any other type of marketing.
Simply put social media lets business to stay with their consumers all the time. They get regular updates of new products & offers which helps both the consumers and firms while giving freedom to users which enables the true transparency of the quality of the product & by being active in social media.
The businesses understanding the consumers better, which leads to better design & production of the goods & services. Needless to say customer’s relationship with firm’s has become good through social media.
