Creativity and marketing go hand in hand. Small businesses looking to make it big in the market must build more creative and innovative marketing strategies to get going.
Gone are the days when conventional marketing trends will work. Customers are getting smarter, and marketing tools and techniques must change accordingly.
We’re pinpointing a set of creative marketing ideas that will work for your small business.
10 Creative Marketing Ideas for Small Businesses
1. Content Marketing
Content marketing is doing the rounds at the moment.
If a small business can produce high-quality and visually attractive content, it can stay ahead of its rivals in the market.
A content marketing strategy should involve:
- Correct details of target audiences.
- Understanding their pain points.
- Building a Content Plan that can meet those Demands.
Posting visually appealing content, including infographics, charts, templates, etc. always works in a successful content marketing plan. Videos, blogs, listicles, buyer guides, etc. are also part of a content marketing plan.
2. Social Media Marketing (SMM)
SMM can also be a useful creative marketing tool for startups. This strategy is affordable and it can show wonderful results upon proper dedication and efforts.
To make proper use of SMM, one should be ready to push their social media handles.
Initially, it would be best if you were bold enough to market your brand without getting worried about likes and comments.
Marketers must know how to make the perfect blend of innovative and trending hashtags to promote any post.
Keeping an eye on competitors’ SMM strategy is also a part of the proper SMM strategy.
3. Video Content Marketing
Suppose a small business can create innovative and engaging videos to promote its products and services, nothing like it. Videos can easily be the best way to grab users’ attention.
Reports show that potential customers who watch a video are more likely to be converted into regular customers.
Video content marketing is a powerful marketing tool with several opportunities for innovation. It can be a significant way to attract more customers in the long run.
4. Paid Advertising
Paid advertising is any sort of advertising where an entrepreneur will have to make payments to promote their products and services.
By paying a certain amount, startup owners can buy some space where their ads will be placed. In most cases, the payment amount is fixed through bidding. Some of the popular forms of paid advertising strategies are PPC (Pay per Click), Display ads, etc.
Paid advertising is a great way to reach larger groups of audiences.
Hence, even though it is costly, startups must give this form of creative marketing a shot.
Paid advertisements are displayed on different corners of a webpage and social media. Hence, it is difficult for users to ignore those ads. Facebook and LinkedIn are two of the most effective platforms for displaying paid ads.
5. Business Blogging
Blogging for business can also be an effective way to market products and services creatively.
With business blogging, one can gain more online visibility for their brand and the products and services they are promoting.
Business blogs are nothing short of marketing channels that help in business growth and revenue-boosting.
Creative business blogs that include proper keywords can drive more traffic to websites and convert leads into regular customers. Business blogging results must not be instantaneous, but in the long run, business blogging is highly effective.
6. Webinar Marketing
Startups should not leave any stone unturned when it comes to creativity in marketing. One of the most effective and innovative marketing tools in the present times is webinar marketing.
Entrepreneurs and marketers can host free webinars to attract potential buyers. Similarly, brands can also collaborate with other brands, content creators, influencers to make the webinar hit. In both cases, the chances of generating more leads are high.
7. Guest Posts
Many websites and blogs are having large numbers of organic traffic regularly.
Guest posting means publishing blogs on those websites. The SEO value of guest posts is questionable. Also, most of the time, guest posts don’t make any payments.
However, these posts can be a great way to reach potential customers. Websites having high traffic are read by millions of audiences and generating leads become easier this way.
8. Email Marketing
Email marketing is a creative act of marketing where commercial emails are sent to a list of potential customers, notifying them about a product or service to be launched shortly.
In this form of marketing, emails can be used as a way of sending advertisements, soliciting sales, and many other things.
Nevertheless, the email marketing strategy should be planned with proper focus. Potential buyers often consider such commercial emails as spam and delete those emails without even reading them. Make sure your email marketing campaign is planned by keeping all these in mind.
9. Influencer Marketing
Influencer marketing can be defined as an innovative way of marketing where collaborations can be built with online influencers for promoting products and services.
Influencers are already famous with a significant follower base. Hence, brands can adopt this form of marketing to enhance their recognition.
10. Affiliate Program
Startups can also launch their own affiliate programs.
Bloggers and content creators can sign up for these affiliate programs to help in promotional activities.
These affiliate programs are designed so that a marketer has to share the affiliate link in their blog posts promoting certain products/services. If a buyer clicks on that link to purchase the product/service, they will be paid a certain amount. It is a creative way to attract customers as well as marketers.
Creativity and innovation should be effectively channelized in the marketing strategies of brands. With creative marketing campaigns, smarter customers can be attracted and retained.
Let us know in the comments section if you have any questions.
